Article · Journal · 2019

Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry

Osaretin Kayode Omoregie, John Agyekum Addae, Stanley Coffie, George Oppong Appiagyei Ampong, Kwame Simpe Ofori

International Journal of Bank Marketing

• Closed access
• World top 1%
• International · 2 countries

Go to the publisher10.1108/ijbm-04-2018-0099