Robert Ebo Hinson

Ghana Communication Technology University

Publishing since 2004, latest 2026

Sociology and Political Science
Strategy and Management
Marketing
Organizational Behavior and Human Resource Management
Business and International Management
Information Systems and Management

In their own words

Marketing
Business Management
CSR and Sustainability
Communication Technology

Publications: 3112004–2026
Citations: 5,876to those papers
h-index: 39i10-index 135
Field-weighted impact: 4.211.00 is the world average
World top 10%: 47%92 of 194 scored papers
Open access: 23%45 of the 195 whose access is recorded

23 other works — preprints, datasets and the like — are listed but not counted.

Google Scholar shows 9,134 citations, h-index 53 and i10-index 151 (5,663 citations and h-index 40 since 2021), as of October 12, 2026. It also counts theses, books and web pages, so it runs higher.

By year

Papers, and the citations to them

Publications, left axisCitations to that year’s papers, right axis2026 still in progress

Career

On their papers

Publications

311 in all

Understanding the nature of marketing analytics in Ghana: a study of multinational firms
2026International Journal of Business Information SystemsJournal0 citations10.1504/ijbis.2026.152207
in a Developing Economy: A Multiple Case Study Approach
2026Contemporary Marketing Practices in Africa, Volume 2: Ethical and Sustainability Perspectives

Download CV:PDFWord

Citations received each year

PeerfordGoogle Scholar

To all their work, old papers included. Google Scholar also counts citations from theses, books and web pages, so its line runs higher.

What they work on

From the classification of each paper

Subfields

Sociology and Political Science6019%
Strategy and Management5919%
Marketing4514%
Organizational Behavior and Human Resource Management4314%
Business and International Management3511%
Information Systems and Management3210%
Media Technology279%
Management of Technology and Innovation258%
Communication237%
Economics and Econometrics217%

Physical Sciences
Social Sciences

Topics most written on

Digital Marketing and Social Media35
Innovation and Socioeconomic Development34
Customer Service Quality and Loyalty32
ICT Impact and Policies27
Technology Adoption and User Behaviour27
Corporate Social Responsibility Reporting19
Entrepreneurship Studies and Influences18
Consumer Behavior in Brand Consumption and Identification17
Knowledge Management and Sharing15
Diverse Aspects of Tourism Research14
Environmental Sustainability in Business14
Microfinance and Financial Inclusion11

Who they write with

Their most frequent co-authors, and the papers those co-authors share

Where their co-authors are

76% of their 195 papers with recorded affiliations have a co-author abroad

papers co-written234681538Home

Most frequent partner countries

South Africa76
United Kingdom45
Nigeria38
United States33
Australia15
Rwanda15
Denmark8
United Arab Emirates7

Papers with at least one author in that country.

Institutions written with most

University of GhanaGH165 papers
University of the Free StateZA37 papers
Pan-Atlantic UniversityNG33 papers
University of Professional StudiesGH30 papers
University of the WitwatersrandZA17 papers
University of KigaliRW15 papers
Presbyterian University, GhanaGH14 papers
Drake UniversityUS13 papers
Olabisi Onabanjo UniversityNG12 papers
University of GreenwichGB11 papers

Where they publish

Palgrave studies of marketing in emerging economies23
Palgrave studies of public sector management in Africa18
CRC Press9
African Journal of Business and Economic Research7
International Journal of Bank Marketing6
Springer International Publishing5

Development goals addressed

From each paper’s title and abstract

8Decent work and economic growth38
17Partnerships for the goals31
9Industry, innovation and infrastructure15
16Peace, justice and strong institutions10
10Reduced inequalities8
4Quality education3
5Gender equality3
1

Most cited

Mobile money as a driver of digital financial inclusion
Technological Forecasting and Social Change10
2022203 citationsWorld top 10%Open access · Hybrid
Transforming agribusiness in developing countries: SDGs and the role of FinTech
Current Opinion in Environmental Sustainability
2019190 citationsWorld top 10%Open access · Hybrid
Service innovation and customer satisfaction: the role of customer value creation

Every institution they have given on a paper.

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of Post-COVID-19 Era

2026Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of the Post COVID-19 EraBook chapter1 citation10.1007/978-3-032-14174-3_1

Leveraging Digital Technologies for Enhanced Complaint Management in Delivery Service SMEs: Insights from Ghanaian Consumer Behaviour

2026Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of the Post COVID-19 EraBook chapter1 citation10.1007/978-3-032-14174-3_6

Short video narratives and Porter’s framework: the role of parasocial interaction

2025Tourism Critiques Practice and TheoryJournalOpen accessSenior author3 citations10.1108/trc-11-2024-0059

Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development

2025International Conference on Sustainable Business and Entrepreneurship (ICSBE 2025)Conference0 citations

African Journal of Business and Economic Research

2025African Journal of Business and Economic ResearchJournal0 citations10.3192/aa.ajber

Conflict Management in Family Businesses: Exploring the African Context

2025African Journal of Business and Economic ResearchJournal0 citations10.31920/1750-4562/2025/v20n4a13

Concluding Chapter: Towards a New Era of Positive Public Relations: Insights from Emerging Economies

2025Redefining Public Relations in Emerging Markets: Regional Insights from Africa, South America and AsiaBook chapter0 citations10.1007/978-3-031-85336-4_14

Africa's Sustainability Profile and Book Outline

2025Sustainability Management and StrategyBook chapterSenior author0 citations10.4324/9781003517368-2

Sustainability management and strategy: an African casebook

2025CRC PressReportSenior author1 citation

The dark side of mentoring: A Viewpoint

2024Development in Learning Organizations An International JournalJournalOpen accessSenior author1 citation10.1108/dlo-11-2023-0251

Introduction to the Edited Volume

2024Book chapterFirst authorCorresponding0 citations10.1007/978-3-031-55935-8_1

International students as tourists: exploring impressions of Ghana's destination image

2024European J of International ManagementJournalSenior author0 citations10.1504/ejim.2024.140296

Artificial intelligence: a catalyst to organizational learning and development in 21st century

2024Development in Learning Organizations An International JournalJournal8 citations10.1108/dlo-02-2024-0037

African family dynamics and family business – a perspective article

2023Journal of Family Business ManagementJournalSenior author6 citations10.1108/jfbm-10-2023-0221

Catalysts for Social Media Adoption in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter2 citations10.1007/978-3-031-22642-7_4

Social Media and E-Government Services in Africa

2023Palgrave studies of public sector management in AfricaBook chapter1 citation10.1007/978-3-031-22642-7_6

Democracy and Use of Social Media by Public Sector Organisations in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_5

Social Media and Africa's Public Sector

2023Palgrave studies of public sector management in AfricaBook0 citations10.1007/978-3-031-22642-7

The Way Forward for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_7

Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_3

Exploring Facets of Africa’s Public Sector’s Dance with Social Media

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_2

Overview of Social Media and Africa’s Public Sector

2023Palgrave studies of public sector management in AfricaBook chapter0 citations10.1007/978-3-031-22642-7_1

Introduction

2023Book chapterFirst authorCorresponding0 citations10.1007/978-3-031-37675-7_1

Information Development4

How it can be read

23% free to read, of the 195 recorded

Diamond 4 · 1%Free to read and to publish
Gold 12 · 4%In an open-access journal
Hybrid 9 · 3%Open in a subscription journal
Bronze 6 · 2%Free to read, no open licence
Green 14 · 5%A copy in a repository
Closed 150 · 48%Behind a paywall
Unknown 116 · 37%Not recorded by the source

Who funds it

4 of 311 papers name a funder

University of Ghana2
University of Ghana Business School2
Nederlandse Organisatie voor Wetenschappelijk Onderzoek1

11Sustainable cities and communities2

12Responsible consumption and production2

3Good health and well-being1

European Journal of Innovation Management9

2017181 citationsWorld top 10%

Corporate social responsibility (CSR) perspectives of leading firms in Ghana

Corporate Governance17

2007174 citationsWorld top 10%